A Singular Vision. A Collective Force.

We strip away traditional agency layers to guide our clients with senior leadership, deep expertise, and infinite creativity.

Yael Gewant

founder & ceo

Yael is the visionary behind Agency Esta and the pioneer of Kaleidoscopic Storytelling. This proprietary methodology refracts brand narratives through infinite angles to unlock their full potential.

Recognized as the most creative publicist in luxury real estate and a “secret weapon” for new development marketing, Yael draws on fifteen years of industry expertise. Prior to founding Agency Esta, she spent over a decade in leadership roles at the sector’s biggest firms – as Vice President at M18 Public Relations and a founding member of Optimist Consulting.

She has a unique talent for translating brick-and-mortar properties into living, breathing brands. Her work in placemaking has shaped perception of entire neighborhoods – most recently building excitement about the Gowanus revival through her work with 499 President, sparking conversations about the Upper East Side’s new cool era for THE 74, and drawing global attention to Punta del Este with a spotlight on Fasano Las Piedras. Her vision for Arrowood Farms, Lasting Joy Brewery and Klocke Estate has positioned the Hudson Valley as the East Coast’s answer to Napa Valley. And so on.

experience

A Legacy of Defining Brands

Our team brings decades of combined experience shaping the narratives of prestigious organizations and their projects. From transformative luxury developments to fine beverage brands to global design firms, our collective portfolio includes leadership roles in the campaigns for:

luxury real estate & placemaking

  • Elad Group

  • Brodsky

  • Douglas Elliman

  • JHSF

  • Three Rules Capital

  • Kirsten Jordan

  • Erin Boisson Aries

  • Yntegra

  • Howard Hanna Elegran

  • Hudson Yards Residences

  • 53W53

  • Front & York

  • Quay Tower

  • Related Companies

  • Water Street Tampa

    design

  • WLLW

  • Hortulus Animae

  • Jeffrey Beers International

  • IMG

  • Assure Interiors

  • Ballard Designs

    arts & culture

  • Lincoln Glenn

  • NuNu Fine Art

  • Monica King Contemporary

  • Wassaic Project

  • Standard Space

  • Urban Glass

  • James Barron Art

  • Central Park Conservancy

  • Battery Park Conservancy

    fine beverage & luxury goods

  • Klocke Estate

  • Lasting Joy Brewery

  • Arrowood Farms

  • Wolffer Estate

  • Wines of Brazil

  • Cava Geisse

  • Cobram Estate

  • Pointy Snout

  • Wine for the World

The Legend of Esta

The agency honors Yael’s grandmother, a woman of timeless elegance and indelible spirit. Esta understood the power of words and built her world around authentic connection. Today, that legacy is the agency’s north star: we choose our words wisely, we value substance over noise, and we build brands that leave a lasting mark.